Nordic Entertainment (Nent) Group is the leading streaming company in the Nordic Region. It has agreed a new five-year deal with Matchroom Sport. This deal has renewed their previously existing deal of media rights partnership in Sweden, Norway, Denmark and Finland. The new deal will now include Iceland, Estonia, Latvia, Lithuania and Poland for the first time alongside the previously agreed nations.
This five-year agreement deal will secure more than 700 hours of world-class live-streamed sports action for NENT Group’s streaming service Viaplay from Matchroom Sport’s extensive portfolio every year. Because of this collaboration with Matchroom Sport, NENT will stream a wide range of sports on its streaming service Viaplay.
Viaplay will stream darts tournaments such as the World Darts Championship, Premier League Darts, World Cup of Darts, World Matchplay, World Grand Prix, European Championship, Grand Slam of Darts and the Players Championship, World Series of Darts Finals.
Snooker followers will be able to stream Champion of Champions and Championship League events, the World Pool Masters, World Pool Championship, World Cup of Pool, US Open 9-Ball Championships and the Mosconi Cup on Viaplay.
This agreement also includes streaming of table tennis, ten-pin bowling, basketball and netball.
As per their previous deals, NENT Group already holds rights to Bundesliga till 2029; Premier League, national football team qualifiers and IIHF Ice Hockey World Championship till 2028; FIS winter sports and NHL till 2026 and UEFA Champions League, UEFA Europa League and Formula 1 till 2024 in the Nordic Region.
NENT Group’s sports rights in Baltic Countries include Bundesliga, NHL, UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and Formula 1. NENT Group will show UEFA Europa League and UEFA Europa Conference League in Poland this autumn and Formula 1 from 2023. The group extended its rights to Bundesliga in Poland till 2029.